4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.


I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.


If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

No comments, shop8admin, February 20, 2018

Benefits Of The Cabbage Diet

It is not advisable for a long term activity as it is not possible to exist with this diet alone for a lengthy period. The diet involves eating as much cabbage or its soup as you want and few other permitted vegetables and fruits One cup of cabbage has only 21 calories Moreover, cabbage is abundant in minerals and vitamins. The Sulforaphane that is considered to be a powerful photochemical essential in breaking harmful carcinogens is also present in this vegetable The anti-inflammatory property is available in cabbages and also heals peptic ulcers with its juice.

This vegetable is also a good source of Fiber, Calcium, Vitamins B1, B6, C, K and Folate and Manganese You are allowed an unlimited amount of this miracle vegetable in the Cabbage Soup Diet which is about 7 days It is greatly recommended to consume water of 4 to 5 glasses at least a day. As the Cabbage Diet needs an increased intake of water and fiber, it regulates the bowel movements resulting in weight loss. The low calorie intake helps you to lose especially on the hips A little care has to be taken in making the soup as you should not end up having high amount of sodium diet. For your understanding, find this example to make the Cabbage Soup Diet according to the diet rule restricting bananas, sweetened juices and carbohydrates.

The first day can be limited to some fruits but no bananas and cabbage soup, the second day you can reward yourself with a baked potato but throughout the day you must fill yourself with only cabbage soup and vegetables, the third day will be only cabbage soup and fruits, the fourth can be the day where you may include 8 bananas plus as much skimmed milk and cabbage soup, the fifth can include only beef and tomatoes plus the cabbage soup, the sixth day can be more protein like beef plus veggies plus cabbage soup and on the last day some brown rice and veggies with unsweetened fruit juice and do not forget the cabbage soup! Before you start on a Cabbage Diet it is advised that you consult your GP

It is to be kept in mind that you need not to exercise during the cabbage diet since the required energy giving calories are not taken in necessary quantity. Moreover it is important that you exercise afterwards to not put on extra weight as only lean tissue and water weight is burnt with the Cabbage Diet

Author is an expert on the field of Cabbage Soup Diet and Cabbage Diet, visit for more information.

No comments, shop8admin, February 20, 2018

Weather Instruments The 3 Tools You Need

Are you interested in the weather? If so, why rely on what other people have to say? Instead, you should look into buying some of the many weather tools that are available on the market today. Even if you are an amateur, there is much that you can gain knowledge of if you have the right tools, and also take the time to learn more about weather.

Here are a few of the basic instruments that you should look into buying if you are interested in learning more about the weather.

1. Weather Radio: One of the most common instruments is a weather radio. As you can imagine, with a weather radio you will be able to learn quite a bit. Not only do they speak the language that you are interested in, but you will also be able to see how often the so called professionals are correct. After all, it is the dream of every weatherman to be able to accurately predict the weather day in and day out.

A weather radio monitors everything from forecasts to weather bulletins and warnings. All in all, amateurs and professionals can learn a lot through the use of a weather radio. And of course, members of the general public can also find these to be quite helpful.

2. Windspeed Indicator: One of the most fun weather instruments to have is a windspeed indicator. Believe it or not, these can be exciting to use, and at the same time they are useful in a number of different ways. There are many people who regularly rely on windspeed indicators. They include climbers, kite flyers, surfers, sailors, engineers, and many others. No matter who you are, there is a chance that you will get great fun out of using a windspeed indicator. As mentioned before, a lot of people also use these for work or while having fun with their favorite hobby.

3. Digital & Analog Hygrometers: You will come across both digital and analog hygrometers as you become more interested in the weather. You can use one of these in order to measure humidity in enclosed spaces such as your home or office. These are also a great way to determine if your air conditioner and/or humidifier are working properly.

These are three weather instruments that both amateurs and professionals can use on a regular basis. If you are interested in learning more about the weather, look into starting out with these tools. Weather radios, windspeed indicators, and hygrometers may seem basic on the surface, but they surely have quite a bit of fun to offer, while also allowing you to learn at the same time.

No comments, shop8admin, February 20, 2018

Combining Nature Tripping And Cosmetic Surgery In Costa Rica

What makes Costa Rica a nation worth visiting for?
Maybe the short flight you will just have to take. In point of fact, from Washington, District of Columbia to San Jose, the capital of Costa Rica, it will only take just about 4 hours and Quarter hour of air transportation to go there.

Or maybe the spectacular scenes of the nation as an example the Poas Volcano rater where it’s possible to take a soak in its warm waters and relax like you go with mother nature? How about the western beach coast line touching with the waters of the Pacific and its eastern coastline facing the Caribbean? The castaway-like experience it’s possible to get at Isla Cocos, the farthest of its islands from the mainland with a distance of close to 300 miles from its nearest spot at Puntarenas. Or even the huge forestlands, wild animals, and clear waters that are very well preserved simply because of the authorities rigorous execution of nature laws.

Or just in case you are in an immense look for outer beauty those who would like to have the Angelina Jolie pout, the Julia Roberts look, the epic Pam Anderson humps, the very Straitlaced Scarlett Johannson waist, the Jennifer Lopez back, the very Greco Roman and million-dollar Angie Dickenson legs (better Google her if you don’t know her), and summing it all up, the Coca-Cola bottle torso, how about giving a try on undergoing cosmetic surgery in Costa Rica?

Yes, apart from the USA, it’s possible to also avail of any operation on cosmetic surgery in Costa Rica! And the best of all, it’s possible to have your dream face and torso at lower costs! You proceed through boob jobs in the U.S.A. and you’ll spend $ 8,000 (2012); but in Costa Rica, it’s possible to become an instantaneous bombshell for just $ 3,200! You also can have that dream 24-inch waistline and cellulite-free legs with suction lipectomy procedures in Costa Rica for just $ 3,000 (unlike in the USA which costs $ 9,500)!.

Actually, it’s possible to have that $ 3,200-cup-D breasts and $ 3,000-slim body in the United States of America, but only through unregistered fly by night operating surgeons who can just peril your life. So don’t you worry, the professional professionals of cosmetic surgery in Costa Rica use the latest technologies in executing such medical procedures, like those that are in the utilization by their similitudes in the USA, and be able to guarantee the safety of their patients.

The Costa Rica experience can bring optimum of remembering that each and every visitant will without any doubt cherish : The passion and taste for mother earth and the realizations of dreams for self-betterment.

No comments, shop8admin, February 20, 2018

Dennis Rodman Immortalized in Hall of Fame Basketball (SMAN 1 Payakumbuh).

Springfield – The name of controversial former basketball player, Dennis Rodman was enshrined in the Naismith Memorial Basketball Hall of Fame. This eccentric man looked very emotional time welcome the honor it.

Proclaimed ESPN, ceremonies took place on Saturday (13/8/2011) early morning hrs. Rodman looked even shed tears often choked several times when delivering a speech that lasted 13 minutes.

Rodman express gratitude for their coaches and apologizing to his family for the shortcomings and mistakes over the years.

Besides Rodman, there are nine others who entered in the Hall of Fame class of 2011. But Rodman managed to emerge as the center of attention at the event.

In this event, Rodman wore two outfits. When he arrived, a man who has a lot of tattoos was wearing a gray suit and matching cowboy hat feathers.

He then changed into a black suit complete with a logo of the Detroit Pistons and the Chicago Bulls at the back. Both clubs were brought Rodman won five NBA championship.

“I do not play basketball for money, I do not play basketball for the sake of popularity,” said Rodman. “What you see here is more than an illusion that I love to be someone who is very colorful.”

During his career, Rodman was known as a ferocious defensive style and accomplished rebounder. Men’s 198 cm berpostur touted as the greatest rebounder of all time according to statistics in the NBA by scoring the highest rebound 11 954 times.

Rodman began his career with the Pistons in 1986. For seven years, he successfully presented two titles in a row in 1988-89, 1989-1990.

San Antonio Spurs had defended two seasons before moving to the Bulls. With Michael Jordan, a former basketball player Dennis The Menace is nicknamed earn three championship rings and move to Los Angeles in 1998 continued to Maverciks Dallas next year before continuing his career outside the NBA.

No comments, shop8admin, February 20, 2018

Keeping Goats As Pets

Although considered a traditional farm animal, goats can be good pets at home. They are friendly, curious and they make good animal companions. They are also the perennial favorite among petting zoos. With the availability of breeds such as dwarf or pygmy, keeping goats today can become an easy and enjoyable task.

Few Important Reminders

Goats are considered herd animals. Therefore, they should not be housed alone. They must be grouped in pairs or more to grow a normal life. A decent amount of yard or pasture space is necessary. The right amount of space is totally dependent on the number of goats and the kind of breed you choose to raise. Goats are best suited in the countryside as they need fresh food, air and water to normally grow.

Having goats in the city may also be prohibited by some local laws. It is necessary that you check with your local government before adopting goats.

Keeping goats means totally being prepared for a new lifestyle. Like any other pet, these animals need your love and attention. Be sure that you have someone to look after you pet goats if you leave your home.

Other Special Needs

If you wish to adopt a pet goat, remember to consider their special needs. Here is a list:

Proper Housing
You need an extra space at home once you decide to raise goats. You may need to move some of your things to properly accommodate your new pet. The goat best suits the outdoor environment and should therefore be placed outside your home.

However, they need to have a house that is no less than 4 square meters large. The house has to be tall enough to provide adequate space for your goats.

Additionally, keeping goats may necessitate you to create an outdoor play area where they can exercise and play around.

Veterinary Needs
There are veterinarians who specialize in different breeds of goats. Find one nearest your area so you can easily transport the animal whenever you need to. Remember to ask the veterinarian regarding the proper nourishment of your pet. They may recommend some feeds that can properly nurture your goats. Additionally, you can read a pet goat care book guide that will show your pets feeding requirements.

It is also essential to prepare your goats for vaccinations and other disease-preventive treatments. Goats are susceptible to a number of chronic and communicable diseases that can threaten and even shorten their life. So before keeping goats, consult a veterinarian for what is required in your area.

No comments, shop8admin, February 20, 2018

How To Find The Best Cooking Mussels Online

There are so many different ways to dress and eat mussels that they can make a veritable meal in themselves. In an ideal world, one would go to the beach and pick mussels fresh from the rocks where they grow. Unfortunately, for most people this is not an option. We have put together a list of how to find the best cooking mussels on the internet, for those organised people that do their food shopping online. When buying mussels online, there are many options to consider. Firstly, what type of mussel do you wish to consume? There are many types of mussel to choose from, ranging from the British blue variety to New Zealand’s green lipped mollusc. Each type of mussel will have its own unique taste and texture. Secondly, what sort of quantity are you looking to purchase? If you are cooking a special meal for a few people, consider a small online retailer which caters to individuals. However, if you are organising catering for something larger such as a buffet or a party, it may be worth getting in touch with commercial retailers, who may be able to offer you a better deal on your purchase. With so many retailers on the market, it is hard to know where to find the best cooking mussels online. In this circumstance, you need to look around and not always just be driven by price, because it is important to be more interested in quality, which when it comes to eating, will make the difference. Sometimes, it can be a good idea to pay a bit more but get your mussels from an online supplier with a good reputation rather than just go for the cheapest option. When buying mussels online, there are a few things you must watch out for, as you would do were you buying the mussels in a shop. Ensure the mussels you buy come from water which is not polluted. Check that the supplier farms the mussels in an ecologically sound way. Find out how long it will take for the mussels to be delivered – ideally this should be within 24 hours of your purchase being made. Remember to check that the lips are closed on the mussels when they arrive. Lastly, consider how close the supplier is to the sea. Ideally you would like your mussels to be freshly picked and not transported a long distance before being sold. Whichever online supplier you ultimately choose, following the guidelines set out above will help to ensure that you buy fresh, edible mussels which have been grown under sustainable conditions and which will taste delicious. To know more about wild salmon and cooking mussels, please visit www.lovethefishshop.co.uk

No comments, shop8admin, February 20, 2018

Prestige Sunrise Park Electronic City

PRESTIGE SUNRISE PARK ELECTRONIC CITY is found at a triple-crown area of Electronic city it enjoys a crystal clear transparency with the key destination of city. With apparent tutorial sanatoriums/ institutes/ recreational centres & looking out areas settled at the radius of 2-3 kms it’s shut proximity to the places such as fashionable town Road/ categorical road/ NICE Road & Hosur route & numerous lots of. Living here I never had to interrupt my well being life for the real-estate plight.
Prestige Sunrise Park new housing venture by the illustrious group Prestige proffers one,2, 2.5 & 3 BHK having floor region of 647 Sq.ft-1300 Sq.ft. The interiors & exteriors of this showy structure is very beautiful making you mirror your exclusive persona among the society. The condos region unit desired with improved privacy & free system that makes a console home of the apartments .the foremost partaking a district of the venture Prestige Sunrise Park natural science city is that the sundry aspects that it brings that comprise trendy club house/ landscape gardens/ kids play region, round the clock safety with tall embowered boundary & much of lots of.
The Asian country assets is measured to be one in each of the foremost profitable businesses as a result of the builders have created up their mind therefore on extend the living benchmark by constructing frequent new buildings every for the housing nonetheless as a result of the economic use. As a matter of reality they are therefore in PRESTIGE SUNRISE PARK BANGALORE therefore on regulate varied cities therefore on type easy the business fineness among the healthy mode. The prime reason for the succeeding boom among the assets among the new years region unit that the economic segment have thereby created a huge demand every for the work space nonetheless as a result of the housing
Owing to these facts/ this country therefore options a wise probability for the savings purpose & where the foreign investment technique is totally taking place. Among the foremost alive Asian country assets market players, the Prestige group is associate impartial builder World Health Organization has effectively marked a pan company with the victorious launch of the foremost engaging venture of PRESTIGE SUNRISE PARK among the foremost admirable location of Electronic town, Bangalore. This venture is known to satisfy the consumer with the assorted units choice comprising of 2 BHK & 3 BHK units. unfold across twenty 5 acres of the well invested with inexperienced improved encompassing, each minute facet of this venture has been designed with utmost care keeping in mind the would love of the twenty 1st century generation. The wide uniting of avant garden amenities overall create this venture one in each of the foremost strange haven to dwell in. equally among the Indian assets state of affairs you will be pleased with the broad reasonably comes conveyance forth by well acknowledged builders that is noted to cater all of your requirements.

No comments, shop8admin, February 20, 2018

The Advantages Of Boutique Hotels

One of the reasons boutique hotels are so popular is because they directly oppose the accepted hotel normality of hundreds of rooms and bland service. Their refusal to treat guests as anything other than honoured visitors means that they spend time, money and energy developing a hotel where you feel comfortable and at home. This can only really be achieved with low room numbers.

Hotels in this sector have discovered that travellers are willing to pay for accommodation that is different in design and where even full occupancy means they’re not queuing for breakfast or waiting for room service to answer the phones. Instead, fewer rooms means more space and better service, and an increasing number of travellers are taking this option.


Space is important to travellers, particularly those for whom the hotel is an integral part of the experience. Whilst other holiday makers or business travellers simply use a hotel as a base for sleeping and eating, boutique hotel guests want to feel that they can spend the morning drinking coffee and reading in the public areas without feeling like a nuisance, or relax by the pool without worrying about fighting for poolside space with other guests. By taking a definite decision to reduce the number of bedrooms so that each room has more space and by fashioning public areas that guests actually want to use, boutique hotels create a unique atmosphere that appeals to guests.


Boutique hotels are often based in older, traditional buildings where creating larger guest rooms means considerable changes to the internal design of the building. Sympathetic architectural changes can be achieved with careful planning and this allows hotel owners and their designers to maintain and incorporate original features into a more modern, spacious room design. From keeping original windows to fitting the most modern of bathrooms, clever design allows these hotels to provide fewer rooms, whilst at the same time preserving the essential features of the building.


The smaller the number of guests, the better the service can be. This is a concept that’s fully understood by the boutique industry and it strives to ensure that standards of service are exceptional. Any contact that the guest has with a member of staff should be a positive one and, in many cases, members of staff are trained to anticipate guests’ needs, ensuring that they are comfortable asking for anything, including help with activities outside the hotel as well as the facilities within it.

Lowering the number of rooms in a hotel, combined with good design, quality fittings and excellent service all combines to make a hotel unique and that’s what today’s travellers want.

No comments, shop8admin, February 20, 2018

Wild Animals in the Suburbs – How Habitat Loss Impacts American Wildlife

In latest many years reviews of wild animals in strange locations have turn out to be really typical. Packs of coyotes prowling the hills outside (and inside of) of Los Angeles stimulate men and women to build tall partitions or fences all around their residences. In the eastern portion of the United States, house owners often location deer on their suburban lawns.

20 several years ago, sightings of wild animals normally transpired in environmentally suitable areas. When I was increasing up in the late/mid twentieth century, the sight of a fox or deer was a thrill to be related with great exhilaration. Nowadays, the deer wander powering shopping centers and yard outlets on the outskirts of cities promote deer repellent.nt.

Why are these wild animals invading very populated regions? The reply is simple. The creating boom of the 1980’s and 1990’s ate into outlying areas, creating extensive tracks of housing developments in rural regions. The people who moved into the new houses necessary colleges, hospitals, and buying facilities so even a lot more land was paved above. Animals with survival skills learned to reside with folks, roadways, and populated locations. They tailored to their new surroundings.

As rural places stuffed with bulldozers and noisy building products, some of the wild animals fled the disruption. They moved toward the towns, traveling along the eco-friendly, wooded paths near highways. As soon as in the suburbs, they found some sheltering trees and shrubbery. Foodstuff was available. Deer positioned gardens. Foxes dined on rats, mice, and the occasional rabbit. Hawks trolled back yards in look for of bird feeders or hung out near the highways searching for unwary mice or rats.

Obviously, some incursion of wildlife has been beneficial to suburban regions. The hawks, owls, and fox feed on vermin. Their foodstuff choices are great for the neighborhood. But when these beautiful deer begin munching on the azaleas, they are no for a longer time so attractive.

Coyotes, in the west as nicely as the eastern coyotes that have enhanced their variety drastically, consume vermin, but will gobble up the family members cat or a modest canine.

The decline of habitat in America is an outdated story. When the initial British colonists arrived in the seventeenth century, the East Coast was a single massive tract of virgin forest. Bison and elk lived on the East Coastline, although they ended up scaled-down variations of their western cousins. The colonists soon cleared away the forest for farms, homesteads, and the burgeoning timber company. Trappers went into the forest to harvest animals’ furs.

Now, there are only a number of concealed pockets of virgin forest. The wildlife that depended on such areas is mostly long gone. The us has produced numerous extinctions including the conclude of the popular passenger pigeon. Flocks of passenger pigeons had been when so large, they darkened the sky with their passing. In spite of the large figures of the pigeons, not one is still left nowadays. They were hunted into oblivion.

No comments, shop8admin, February 20, 2018

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