shop8admin, January 15, 2018
If your company has products to sell, it is vital that you get your advertising and product photography absolutely right. The major purpose of advertising is to arouse the consumer’s desire to own any given product. Advertising photography is used to stimulate these desires to result in an actual purchase. Product photography can be less alluring but still needs to make the item look good.
The photography of your products could be what your potential customer sees first, either on your website or in a catalogue or brochure. It is therefore very important to have quality shots of your items. Poorly lit or out-of-focus advertising photography will not help sell your products. For website sales particularly, customers prefer to see what they are buying or enquiring about, so make sure that your advertising and product photography makes the most of your product to ensure your sale.
To find out how to get the most from your company’s advertising and product photography, call us now on 0117 929 9150 or send us an email.
Invest in professional advertising and product photography for the best results
It is always advisable to get pictures done by a professional photographer with proper studio lights and cameras. A professional will also have technical knowledge and experience of what will work best for you and your product photography. For example if you are selling clothes, you may want a location shoot. But if you are selling power tools, a studio shoot would probably work best. Similarly, the demands of different media vary – photography for the web has its own rules.
At Deckchair we have an in-house advertising and product photographer and studio facilities. We will use our experience and creative expertise to produce stunning advertising and product photography for your catalogues, brochures, mailers, PR, exhibition graphics or website. We can do straight pack shots or take a more creative route. Our photographer will work closely with the creative director to ensure that the overall design is powerful and captures the very essence of your business. We also have many connections with local PR, press and fashion photographers with whom we work closely on projects.