Jakarta – Perhaps there are many who are not familiar brown branded ‘Monggo’. However, these home-based gait chocolate brands in the downstream industry is apparently chocolate is no doubt.
Initially in 2003, the trademark only process around 200 kg of semi-finished cocoa beans per month to be a typical chocolate is dark chocolate Monggo. However, in 2011, this cottage industry has to process around 5 tonnes of semi-finished cocoa per month.
Edward Riando Picasauw, cofounder of Mango’s chocolate company declared an increase in its brand of chocolate consumption is due to a shift in public taste that was like chocolate with milk mixture, now became interested in international chocolate flavor that is pure cacao butter with a bitter taste sensation.
“The trend is that consumers prefer milk chocolate, but are now beginning to understand the true chocolate flavor. Monggo Brown’s adaptation of Belgian chocolate, then disinkkronkan with Indonesian taste, like Hazelnut replaced with cashews,” said the man who was fondly called Edo when met at the Chocolate Party on Sunday in the parking lot Sarinah Building, Jalan MH Thamrin, Jakarta, Sunday (11/12/2011).
Edo is not alone, she was with her friend from Belgium, Thierry Detournay produce chocolate with 80 percent of the work of human hands, only 20 percent use the machine. While the raw material comes from the island of Sulawesi, which is the largest cocoa producer in Indonesia.
“The machine we use is only to crush the beans out loud, the rest of the human hand,” he said.
Kotagede origin chocolate began to be marketed throughout Java and Bali. Not surprisingly, the turnover of the company is also translucent USD 1 million in a year. Did not want to stop there, it plans to deliver Edo Go International. With these opportunities, he expects production and turnover can be increased 2-fold.
“Yes hopefully get 2 times as much,” said Edo shy.
The plan, Brown’s home city will gudeg sambangi countries like the United States in 2012. However, Edo states the plan is still awaiting an export license from the Directorate General of Customs.
“There have been many requests to contact us, it’s from Sweden, USA, Holland, Germany, Greendland. Legality But this new aspect of our mismanagement, later only after in-ACC by the Customs, we will be exporting,” he explained.
As an entrepreneur brown, Edo noted several obstacles than in the field of venture capital to develop it. One is the inability of the Indonesian government in determining the price of the chocolate world. Though Indonesia’s position as the third largest producer of cocoa has been very strong in the eyes of the world.
As a result, employers are still brown domestic misgivings at any time if international prices of raw materials rose sharply brown. The reason, most employers will cocoa export to abroad because of the high prices tempted. It can disrupt the production of cocoa in the country if the raw material disappeared in the domestic market.
“Indonesia can not affect the price, it’s still hanging dollars, whereas our third countries cocoa producer, Ivory Coast and Ghana that war could set the price, but then if there is an increase in raw material prices, we are ruined,” he said.
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